Taking Search Engine Optimisation (SEO) seriously for eCommerce websites means giving your brand the best opportunity at being found by your target market - the digital equivalent of being the shop on the coveted High Street corner. Getting your SEO performing on a beautifully designed and easy to use website helps to support the performance of your bricks-and-mortar stores and also maximises your presence with established and new customers.

eStar’s Client Services Director, Richard Berridge on thinking boring for your eCommerce buck.

Home and interiors lovers rejoice – Freedom Furniture is now offering online shopping to New Zealand consumers following the implementation of a full eCommerce solution by eStar.

As part of a 36-page 2017 special in Ragtrader's January magazine, eStar’s digital strategist Greg Randall reveals how to create an amazing online experience. 

eStar CEO Andrew Buxton speaks to The Register on the year that was in retail tech